Web3 is set to change the foundation of the Internet. 

Last week, I wrote about how a new social protocol, Farcaster, is changing the relationship between social platforms, users, and data. 

Web3 shifts power back to users from platforms. Now, this shift is happening in eCommerce too. 

Brands, buckle-up for disruption. There’s plenty of opportunity coming.

  • The Big Picture: Power to the Users

  • eCommerce: Now and Then

  • Web3 Meets eCommerce

  • Why Now? The Next Supercycle

  • What’s Next

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This article is published in collaboration with Boson Protocol.1