📝 #72 Crypto's Trojan Horse

Telegram X TON: Crypto's trojan horse? Animoca Brands comes to Bitcoin. Roblox announces immersive ads. Blackrock invests in RWA company. Amazon's new genAI chatbot. Top charts & more.

Hey, it’s Marc. ✌️

Telegram is building a crypto trojan horse – and the numbers are exploding. Plus: Bitcoin is experiencing a consumer renaissance with Animoca Brands joining the ecosystem.

In case you missed it: We rebranded.

Let’s dive in. 🦈

📚 Top 5 Reads

  • Consumer Crypto By The Numbers Q1 2024. By BlockchainBrett & Jon Gall. Link

  • Why Web3 loyalty hasn’t taken off (yet). By Tareq Nazlawy. Link

  • The scenecoin opportunity. By Josh Cornelius. Link

  • Notes on Consumer Crypto. By Josh Cornelius. Link

  • Investing in TON Network. By Paul Veradittakit. Link

Innovate or Die. Explore How Emerging Technologies Help You Stay Ahead.

[Register Now] Save 20% with code MARC20

Is your brand ready for the next wave of the internet? Explore what is possible with creator economies, immersive worlds, and AI innovations at Consensus 2024. Consensus is the biggest and most established global hub for all things crypto, blockchain and Web3. Save 20% on registration with code MARC20.

✨ Web3 & Brands

TON x Telegram 💬

TON (The Open Network), a Layer 1 network originally designed by Telegram and continued by the open source community, and its token (TON) have made headlines:

  • Today, Pantera Capital announced its investment in TON. Link

  • Recently Tether's USDT stablecoin was integrated into Telegram via TON, enabling peer-to-peer payments within the app. Link

  • Telegram also enabled users buy channel advertisements with TON. The platform plans to share 50% of ad revenue with owners of public channels. Link

You can dive deeper in this X thread.

By the numbers: Telegram is the third biggest messaging platform, boasting 900M monthly active users, adding 36M users in January alone.

Meanwhile, TON has experienced remarkable growth.

  • TON recently made its way into the Top 10 coins by market cap. Link

  • TON’s total value locked (TVL) increased to $171M, almost doubling in April and the highest on record. Link

  • Active monthly wallets on TON have increased six-fold. Link

TON’s total value locked (TVL)

What’s interesting: Distributing ad revenue in TON introduces Web2 creators to crypto-based income streams.

Why it’s important: TON enables TG to offer global, unrestricted P2P payments surpassing regional limitations of existing super apps.

Punchline: Telegram's massive user base and demand for seamless payments position TON as a bridge to Web3 adoption.

Bitcoin Goes Consumer 🎮

  • Animoca Brands, Hong Kong-based game software company, is coming to Bitcoin. Link

  • In a partnership with Opal Foundation, they aim to create the largest Web3 ecosystem encompassing gaming, decentralized finance (DeFi), entertainment, education, and culture.

What they’re saying: “With the advent of Ordinals, Bitcoin made the giant leap from simply being a way to store value to becoming a store of culture for the Web3 age” – Yat Siu, Chairman and Co-Founder of Animoca Brands

The big picture: Last year, the Ordinals (BRC-20) protocol brought NFTs to Bitcoin with over 66M inscriptions to date and a $2.65B market cap. Recently, Layer2 protocols, such as Lightning or Stacks, picked up as well.

Recently, Bitcoin Runes introduces a new fungible token standard on Bitcoin, enabling a host of new innovations such as DeFi, Tokenization, Stablecoins, and more.

Punchline: Bitcoin is experiencing a “consumer” renaissance and is turning into a serious contender to other L1 smart contract chains.

More on Web3:

  • Gatorade and Rumble Kong League collab on an NFT-driven basketball game on Avalanche. Link

  • Mastercard is kicking off Season 2 of its music artist accelerator program. Link

  • Roblox announces immersive video ads are now available for sale. Link

  • OpenSea’s activity drops to lowest since July 2021. Link

🔵 Get a 50% welcome discount on your PRO subscription—available for a limited time only!

🌎 Crypto & Macro

Bulls & Bears 🦬

Weathering the bear within the bull market :

  • Digital asset investment products saw outflows for the third consecutive week totalling $435M, marking the largest outflows since March this year. Link

  • Despite the initial hype, the Hong Kong BTC & ETH ETFs had a lackluster debut. Link

Weekly Outflows (Source: CoinShares)

Yes, but: Consumer skepticism is dropping and adoption is happening.

Kernel of evidence: The combined transaction volume of the top 3 stablecoins surpassed Visa’s 2023 monthly average. Daily BTC transactions hit a new ATH of 926,842 per day

Punchline: We’re in a period of consolidation, but broader crypto adoption is happening. Consumer sentiment is shifting while institutional interest is growing. 

More on Crypto:

  • BlackRock leads RWA tokenisation platform Securitize’s $47M strategic round.

  • BlackRock’s BUIDL is now the largest tokenized treasury fund, hitting $375M. Link

  • Early Bitcoin investor Roger Ver arrested on charges of tax fraud. Link

🧠AI + Metaverse

  • Worldcoin developer Tools for Humanity wants to partner with PayPal and OpenAI. Link

  • Amazon releases its generative AI chatbot / automated assistant, Q. Link

💰 Money Moves

That’s all for now, folks. Thank you for being part of the journey.
Talk soon,

– Marc

PS: Follow me on LinkedIn and X for shorter insights.

Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

🅧 Tweet of the Week

📈 Top 3 Charts to Share with Friends

source: GEEIQ

Source: CoinGecko

Partner with us

⚡️ Amplify Your Growth

Together with our global network of technology and execution partners, we accelerate start-ups and consumer brands to unlock next-gen consumer growth across Web3 and emerging technologies.

We’re also to offer our partners exposure to thousands of b2b Web3 industry leaders & access to the FiftyOne network to grow your business.

Reply to this email for more information or fill out request.

How did you like this newsletter?

Login or Subscribe to participate in polls.

Subscribe to keep reading

This content is free, but you must be subscribed to FiftyOne Insights to continue reading.

Already a subscriber?Sign In.Not now

Join the conversation

or to participate.