Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and ownership for car brands.
NFTs enter 1,149 ZARA stores. Louis Vuitton drops phygital. Brazil's biggest Web3 loyalty program. Bored Apes hits Roblox. Crypto funding on six-month high. Amazon launches ChatGPT competitor & more.
Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how it's creating the new "digital Third Place".
Tod's goes blockchain. Nike drops another phygital. Balenciaga's clothing tech. Lacoste's world tour. Binance & CZ: The fall of a titan. SEC hits Kraken. OpenAI appoints new CEO. Top charts & more.
I spent 20+ hours analyzing more than 3,200 NFT-related patents to find out what major consumer brands are up to. Some findings were quite surprising. Here are the results.
Disney's new NFTs. xNFTs: A game changer for brands. NFTs in Roblox? Big finance goes big on crypto. Goldman invests. PayPal embraces crypto. Layer 2s break records. Blackrock eyes ETH ETF & more.
Leading brands have started linking physical products to digital counterparts on-chain. βRealβ Web3 commerce brings tremendous opportunities. Here's what brand leaders need to know.
OpenSea layoffs. RaribleX: New NFT marketplace for brands. Yuga x Magic Eden. Web3 in The Simpsons. More banks launch crypto offering. Coinbase Q3 results. Massive OpenAI releases. Top jobs & more.
Tokenization opens a world of opportunities for brands β one of which is interoperable loyalty. Here's what you need to know and how this might play out.
Adidas x Bugatti NFT. What's next for phygitals. MoMA acquires second NFT. Elon Musk on NFTs. Former FTX CEO guilty on all charges. Big finance and South East Asia eye crypto. Top charts & more.
The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.
Macy's & Maison Margiela launch Web3 activations. Mastercard doubles down on Web3 with MoonPay. All eyes on Bitcoin. Deutsche Bank's first stablecoin swap. Next-gen payment infrastructure & more.