Welcome to 2024. The dust has settled, infrastructure has matured, and we’re witnessing the convergence of several exciting consumer technologies. This is why, today, we’ll look at what’s next for consumer brands in Web3.

• The ongoing Web3 transformation

• What’s next for key verticals:

  • Tokenization & phygitals

  • Loyalty

  • Community & commerce

  • Data & insights

  • Infrastructure

• The big picture

We’ve got a big year ahead. This will help you meeting 2024 well prepared.

The Ongoing Web3 Transformation

Before we dive into specific trends, let’s zoom out for the bigger picture.

This isn’t about quick bucks, crypto-degenerative gambling or a bunch of overpriced JPEGs.

Web3 is more – much more – than that.