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This is the definite case study of Nike’s Web3 strategy – and it is much more.

Nike would already be intriguing enough in its own right. At the same, Nike helps us to understand the sweeping changes at the intersection of culture, branding, communities and technology - changes that herald a new era for consumer brands.

Nike has been a trailblazer among consumer brands that have started using Web3 tech to redefine their consumer relationships. “Nike has embedded itself into the fabric of Web3 culture before the competition has even taken off”, titled CoinDesk. And we know how so much in Web3 is about culture.

In April, Nike revealed its inaugural digital collection, named “OurForce 1” (OF1). This marks a new phase in its Web3 journey and a shift towards a wider consumer market. Described by Nike as a "tribute to our first 50 years, designed for the digital generation," the collection underlines the brand's continued evolution.