- FiftyOne Insights
- Posts
- 📝 Field Notes #52: Comebacks and FOMO
📝 Field Notes #52: Comebacks and FOMO
NFTs on 7-month high. New brand drops. Industry-wide vulnerability revealed. Reebok & Futureverse. First BTC Ordinal in Sotheby's. Crypto FOMO. Crypto on WhatsApp. Google's next-gen AI model & more.
Hey, it’s Marc. Welcome to my weekly, obsessively curated field notes on crypto & Web3 to help you filter out the noise. ✌️ Follow me on LinkedIn.
⏱️ Reading time: 3 min
Be inspired✨
“The question shouldn’t be whether blockchains are necessary, but rather whether they’re helpful.” — Alana Levin, Variant
Boson Protocol – Real Web3 Commerce, with Web2 UX
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
📚 Top 5 Reads
🚨 Top Stories That Caught My Eye
✨ Web3 + NFTs
Comeback? 🖼️
Top NFT project floors have risen to a 7-month high, with Blur dominating almost 80% of NFT trading.
FIAT has dropped its first collectible to its 55,000 strong “FIAT Pass” community, which launched in November. Link
New brand drops. In the past four weeks we’ve seen new drops from Adidas, Bugatti, Nike, Louis Vuitton and now, FIAT. Most of these latest drops go beyond simple collectibles and are embedded in a bigger loyalty strategy or physical-virtual activations.
The IP play. NFT collections are changing their business model from earning from mints and royalties to building up monetizable IP brands. Pudgy Penguins, almost doubling in value this month, sets the benchmark with toys in Walmart and over 1 million followers on Instagram.
Punchline: Brand applications remain largely disconnected from overall market volume. Nevertheless, this might be the beginning of the beginning of a market comeback for NFTs.
ThirdWeb, one of the biggest Web3 developer platforms, disclosed a security vulnerability in an open-source library, affecting its pre-built smart contracts.
This affects some of the biggest Web3 startups and NFT collections.
Punchline: In a space that’s built on “trustless” systems, one of the biggest challenges for brands is to find trustworthy partners to work with. These industry-wide infrastructure incidents are rare, however.
More from Web3:
🌎 Crypto & Macro
FOMO and YOLO 📈
Bitcoin surged to more than $44k this week, making it one of this year’s best-performing assets.
Crypto experienced the 10th straight week of inflows, the largest period of inflows since October 2021, with more than 70% of the $176m flowing into Bitcoin. Link
Robinhood has launched crypto trading in the EU, which is up 75% in November. Link
Punchline: The widely expected Bitcoin spot ETF, the upcoming halving in April 2024, and regulatory clarity around Binance might be the reason for spurred optimism – particularly among institutional investors. The start of another cycle? We might not be there yet, but we’re getting closer.
More from crypto:
🧠AI
⚡️Get in front of thousands of Web3 leaders 👀
Work with me to get your brand in front of thousands of Web3 industry leaders every week. Get in touch today or reply to this email.
💰 Money Moves
That’s all for now, folks. Thank you for being part of the journey. Talk soon,
– Marc
PS: Follow me on LinkedIn for shorter insights.
📈 Top 2 Charts to Share with Friends
Artwork: Refik Anadol, Quantum Memories
👩💻 Top Web3 Marketing Jobs:
… more.
Reply